We’re always searching for amazing people to join our team
READY TO TAKE ON NEW CHALLENGES?
We are constantly on the lookout for new talent who can think outside the box and fuel the digital
payment revolution in Ethiopia and the region.
At YaYa Wallet, your ideas count from day one. Get ready to make a difference and collaborate with
some of the most creative and passionate people you’ll ever meet.
Join the digital finance revolution!
Digital Marketer
Position: Digital Marketer
Seniority Level: Mid-Senior level
Location: Addis Abeba
Employment Type: Full time - Permanent
Salary: Competitive and fair and commensurate with experience
What is the role about?
We are looking for an experienced Digital Marketer to assist in the planning, execution and optimization of our online marketing efforts . The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours . The ideal candidate will have a passion for all things marketing and technology . You will be well - versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue . You will be tech - savvy and intuitive with great ideas to reinforce our marketing campaign .
Primary responsibilities
What will you do
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media(Twitter, Facebook etc .)
- Launch optimized online adverts through Google Adwords, Facebook etc . to increase company and brand awareness
- Be actively involved in SEO efforts(keyword, image optimization etc .)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools(Google Analytics, WebTrends etc .)
- Acquire insight in online marketing trends and keep strategies up - to - date
- Maintain partnerships with media agencies and vendors
Requirements
What you should have to fit the role
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO / SEM
- Working knowledge of ad serving tools(e . g ., DART, Atlas)
- Perfect knowledge of web analytics tools(e . g . Google Analytics, NetInsight, WebTrends etc .)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Apply Now